Our Story

Your Skin, Our Passion

Welcome Dear My Friends

Hi Dearies, We're De:maf!

De:maf, short for "Dear My Friends," is a Korean skincare brand founded by Regina Choi to promote healthier skin. Dedicated to strengthening the skin barrier, De:maf offers effective products for all skin types. Join our vibrant community and unlock the potential of your skin barrier for a radiant and resilient complexion

The Skin Barrier: The Key to Glowing Skin

Our founder, Regina, embarked on a transformative journey that reshaped her understanding of skincare. It all started with a series of frustrating skin concerns—enlarged pores, dullness, rough texture, and bumpy breakouts. After extensive research, she made a groundbreaking discovery: all these issues were linked to one fundamental problem—the compromised skin barrier.

A Mission to Spread the Word

This realization was an eye-opener for Regina. She felt a wave of frustration wash over her; why wasn’t anyone talking about the importance of skin barrier health? Determined to spread the word, she made it her mission to educate others about this often-overlooked aspect of skincare. With the support of our amazing community—affectionately known as "자기님들" (dearies)—De:maf was born.

Empowering Our Community

To further empower others on their skincare journeys, Regina launched our "Skin Barrier Masterclass" series on YouTube. With several informative episodes, she shares essential methods and healthy habits for achieving radiant skin. At De:maf, we believe that consistency and patience are key to building a resilient skin barrier.

The Path to Strengthening Your Skin Barrier

We strongly believe that when you commit to rebuilding your skin barrier over time, you'll notice remarkable changes. Your skin will become more resilient to external stressors and recover quickly from any issues that arise. We focus on guiding you through this natural recovery process, emphasizing that exaggerated product claims are not the answer; instead, strengthening your barrier is the path to lasting improvement.

Discover the Power of Your Skin Barrier with Us

And that's how De:maf was created—born from one woman's quest for healthier skin and nurtured by a passionate community dedicated to understanding and caring for their skin. Join us on this journey to discover the power of your skin barrier!